Iterate on your real product.
As a team.
Every change is a live, working preview on your real codebase. Not a mockup. Not a ticket. Something your whole team can see, refine, and approve together.
Add a flexible dates toggle that shows flights within ±3 days of the selected dates
I'll add a toggle filter below the search bar. It will query flights for Mar 12–25 based on your current search. Rendering now...
Perfect. Submit for review.
Describe a change...
BCN → LHR
Mar 15 – Mar 22 · 1 passenger
Vueling
06:30 – 08:15 · 2h 45m
British Airways
10:00 – 11:40 · 2h 40m
Ryanair
14:15 – 16:05 · 2h 50m
AI made engineering 10x faster. Nothing else kept up.
The slowest part of shipping is no longer writing code. It's everything around it. The handoffs between tools. The translations between people. Five to eight steps between someone's idea and a customer seeing it. Each step loses context. Each boundary adds days.
The old way
4–8 weeksThe Itera way
Same dayA PM notices a missing filter. A support lead keeps hearing the same complaint. Anyone with context can start.
Open your product, activate Itera, type what you want changed. Itera modifies the codebase and renders it using your existing design system.
A shareable link to a running instance of your product with the change applied. Reviewers click around the actual thing, not a screenshot or a Figma mock.
Engineering reviews the code, makes adjustments if needed, and deploys through your normal process.
Propose. Collaborate. Ship.
Describe the change. See it built.
Describe a change in plain language. See it built on your real codebase in seconds. Your components. Your design system. Your architecture.
[Screenshot: Chat interface with natural language prompt and live product updating]
Iterate together. Not in isolation.
Invite anyone on your team to jump in. They see the live change, refine it, and leave their input. No context-setting needed. The working product speaks for itself.
[Screenshot: Collaboration view — multiple contributors, designer comment, engineer review note, live preview]
Approved means ready.
Every iteration lives on a real git branch. Engineers pull it into Cursor, Claude Code, Codex, or any tool they already use to review, refine, and ship.
[Screenshot: Approved iteration with branch reference, approval state, and ready-to-deploy indicator]
Every role. One platform.
Stop writing specs that get misinterpreted.
Describe the change. See it built on your real product. Iterate in real time. Go from idea to reviewable change in minutes.
Set the rules. Not every pixel.
Your design system becomes the constraint the AI follows. Refine in Itera or connect through Figma via MCP. Your time shifts from mocking every screen to curating the system.
Review working code. Not ticket descriptions.
Pull any branch into your IDE. Approve changes you've already seen running. Focus on architecture and judgment, not routine implementation.
See what's actually happening.
Every change in flight across every team. Live previews, not card statuses. Click into any iteration and experience the real product change. No status meetings required.
See the work itself. Not a card about it.
See every change in flight across every team. Not as a status update. As a live, running preview on your real codebase. Click into any iteration, see the 'diff' and experience exactly what's changing.
[Screenshot: Iterations dashboard — multiple teams, states, owners, preview thumbnails, overlapping surface area indicators]
Real branches. Real code. Your stack.
GitHub integration
Connects to your repo. Understands your codebase structure, component library, and conventions.
Design system aware
The AI follows your patterns, uses your components, respects your architecture. Output looks like your team wrote it.
Instant frontend previews
Layout, copy, styling, and component changes render instantly in branch-based previews.
Ephemeral environments
Backend-touching changes spin up isolated environments with mock data. Full experience, fully interactive.
Test suite integration
Proposed changes run against your existing test framework automatically. Engineers review code that already passes.
Nothing locked in
Every change lives on a real git branch. Pull it locally, review the diff, refactor, or reject. Your tools, your workflow.